Introduction
Graphic design is used whenever visual intricacy and creativity are applied to the presentation of text and imagery. Contemporary design practice has been extended to the modern computer, in particular WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Anywhere there is a need to communicate visually, there is potential enhancement of communications through graphic design. Here are a few examples:
In Administration
From road signs to technical schematics, from interoffice memos to reference manuals, graphic design enhances transfer of knowledge. Readability is enhanced by improving the visual presentation of text. Intricate and clever pictures are used when words cannot suffice.
In Advertising
Graphic designs have a unique ability to persuade and sell a product with the help of adequate communications and aesthetic. It is applied to product as well as elements of company identity like logos, colors and text, together defined as branding. Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity and the terms are often used interchangeably.
In Education
Graphics are used in textbooks for subjects such as geography, science and math to illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy.
In Entertainment
From decoration, to scenery, to visual story telling, graphic design is applied to entertainment. From cover to cover in novels and comic books, from opening credits to closing credits in film, from programs to props on stage, graphic design helps set the theme and the intended mood.
In Journalism
From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information. Newspapers, magazines, blogs, television and film documentaries may use graphic design to inform and entertain.
On the Web
Graphic designers have long been involved in web design. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with web developers to create both the look and feel of a web site and enhance the online experience of web site visitors.
Text source: wikipedia.org![]()
