NHS Designs

Definition
ser·if
noun
1. The fine line that extends from the top and bottom of letters making them easier to read, used for the body text of a book.
2. A style of typeface which has serifs.
Garamond


Definition
sans ser·if
noun
a typeface that is straight with no serifs or small extensions on letters; generally used for headers.
Garamond

 

Graphic Design Typography

Type Families

All licensed, commercial fonts are available in a number of styles and weights: usually roman (sometimes known as plain or book), italic (sometimes called oblique), bold and bold italic.

For flexible working, it's best to choose a broad type family rather than use many different fonts.

A Sans-Serif Fonts

The sans-serif font Futura below has a vast type family. It contains many intermediary weights: light, book, medium, bold, and extra bold. It also contains several condensed versions for more slender type.

Futura famsily

 

A Serif Fonts

The serif font below, New Bodoni DT, also has many weight variants.

Bodoni

 

Antique Fonts

Antique fonts have a long history and can be used to evoke a period feel.

antique fonts

 

Decorative Fonts

Decorative fonts include highly decorated and really eccentric fonts, often with very specific uses and rarely appropriate for more than three words at a time.

decorative fonts

 

Script Fonts

Script fonts, which resemble handwriting, can be subdivided into traditional scripts that look as though they were produced by a quill pen and those that mimic modern styles of handwriting.

script fonts

 

Symbol Fonts

Symbol fonts are composed of graphic icons to provide embellishments to text. These are sometimes created to complement a specific font.

symbol fonts

 

Non-Commercial Fonts

A problem with non-commercial fonts, such as those decorative fonts that have free usage or are Internet downloads, is that they often have only one weight and are therefore of limited use.

Another problem is that font sizes may not be standardized. For example, a 12 point version of a display font may be much smaller than 12 points for traditional fonts.

free fonts

 

Take Quiz 4: Typography 1, Part II

Source: Graphic Design Foundation Course by Curtis Tappenden, Luke Jefford and Stella Farris


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